Here is a typical Israeli line of thinking:
- Trick people.
- If caught, try again to trick people.
- If sued, admit you were tricking people.
- Continue tricking people.
This lesson comes to us in the form of Israeli fashion house Versace. Yes, I said “Israel fashion house” because the many Versace stores you see around Israel have absolutely no connection to the famous Italian fashion house that also happens to be called Versace.
I know what you’re thinking – “but its the same name?!” Yes, that’s true. You might even say – “but wait a second, isn’t that going to confuse people?” Yes, that’s the plan.
See number one above for the answer to this mystery.
The kicker to this little story is the sign posted at all “Israeli Versace” stores, as well as in the footer of their website:
The sign says: “This store is not connected in any way with the Italian Fashion house Gianni Versace S.P.A and the products on display for sale within are not produced by the Italian fashion house mentioned above.”
Here’s a picture of a typical “Israeli Versace” store: