Best Bar Slogan on Earth

March 25, 2010

Next time you have to market a bar, keep in mind the greatest ad slogan ever, for Herlinger, in Tel Aviv:

Check out Herlinger on Facebook.

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Business Lanch

September 18, 2007

Business Lanch

Most Israeli restaurants offer special “lunch menus” with fixed prices, as most other places in the world. However, I’m not sure if these deals are called “business lunches” anywhere else, as they are here. Then again, even here they are sometimes called “business lanches,” as our menu here shows (click to see the full size version).

This menu found at Fidel, Castro’s eat-in restaurant. I’ll let you guys figure *that* one out…


Pizza For You a Bargain!

July 12, 2007

When you think about language as much as I do, there’s lots to ponder and chuckle at. For me, this is especially true in Israel, where I know the language, but always break the words down as I read, into roots and structures, discerning the meaning behind the meaning. And I love Israeli slang, idiom and phraseology. I just love it to the point of shiga’on.

And then I came across this, what I consider to be the best name for a pizza joint anywhere.

israel-partying-july-2007-00009-small.jpg Pizza kim’at chinam (translation: “almost free pizza”). That is such cultural perfection that I don’t even know how to stop talking about how much I love it. It takes the “for you, a bargain!” sensibility of shopping in the shuk and applies it to pizza. I pictured the pitch meeting in my head.

Israeli #1: How do we convey that our product is affordable?
Israeli #2: We could give it away on the street…
Israeli #3: Tembel! We’re not giving anything away! We need people to buy it!
Israeli #1: Right…but maybe we could make them think about free stuff by saying it’s almost free.
Israeli #2: You mean like calling it “almost free pizza”?
Israeli #3: No, I’ve got it! We’ll call it “almost free pizza!”
Israeli #1: That’s genius…that way people will think about pizza and think about things that are almost free!
Israeli #2: Sigh.

I’ve never been inside to taste the pizza paradise, because that would ruin the magic. It’s like admiring something from afar and never doing anything about it, which I totally support as a lifestyle choice.

I do genuinely enjoy being in Israel. But let’s just say it’s the little things like this that make me fall in love.

*Click on thumbnail for full-sized image. 


Happy Purim, Simpleton!

March 4, 2007

Went shopping for Purim costumes yesterday. Came across this zabaj masterpiece.

For those literates out there, it reads … “Each kit of tooth thing of the big in simpleton”

Makes perfect sense to me!

Purim Simpleton

*Click to see full-sized image


On de face

March 2, 2007

Ever wonder how in the world the expression “על הפנים” (al-ha-panim) came to be the #1 expression to use when something sucks? In English, it means, “on the face” (wiz izraeli accent – ‘on de fayce’).

Please help me solve this riddle.


I scream, you scream…

March 1, 2007

ice-cream.jpeg

The Hebrew expression for “third time’s a charm” is pa’am shlishi glida which translates to “third time is ice cream.”

It comes from the time of the British Mandate when the English would say, “If I see you a third time, I’ll scream.” Israelis heard “ice cream” and stuck with it.

Thanks for reminding us of this one, Brad. It’s one of my favorites!


You down with O.P.P.?

February 28, 2007

The Black Eyed Peas came to Tel Aviv last summer. I think if I had been in the US, I probably wouldn’t have paid money to go to their concert…but it’s different when bands come to Israel. I want to support that and show them that we WANT bands to tour in Israel!

I think the best part of the evening was realizing where I was. There they were on stage, singing familiar songs in my mother-tongue language. I didn’t have to struggle to listen to every single word in hopes of understanding…I was happily oblivious and catching everything. They made a lot of references to old school hip-hop and really good music from the late 80s and early 90s. At one point, Fergie was singing “Sweet Child ‘o Mine” with her own lyrics…at another point, they were throwing in crazy references like “You down with O.P.P.?” and I was going crazy.

“YEAH YOU KNOW ME!”

I realized I was the only one screaming the actual response instead of just screaming in general. They tried again…

“You down with O.P.P.?”

“YEAH YOU KNOW ME!!” I was so excited that I knew what to yell back! The crowd around me kept looking over at me like I was insane. What is this crazy person screaming to them!?

It went on like this for a few rounds until the band realized that there were maybe 5 of us in the crowd of 10s of thousands…there were a handful of us who knew what was going on. So they stopped and educated the crowd.

“When we say ‘You down with O.P.P.,’ you yell back ‘Yeah you know me!’ Try it with us!”

And so we did. And everyone joined in. How hilarious that I could be in a crowd that huge and only a handful of us knew what was going on!? Do they even know what O.P.P. stands for!?